Pharma Industry Challenges
01
Change in patient
behaviour
behaviour
From a doctor-first to
a digital-first approach
a digital-first approach
02
Diminishing effectiveness
of traditional marketing
of traditional marketing
While it's great on
branding, there's no
direct impact on sales
branding, there's no
direct impact on sales
03
Unreliable consumer
preferences
preferences
Today's highly competitive
market dilutes customer
preferences/requests at chemists
market dilutes customer
preferences/requests at chemists
04
No attribution model
for Rx
for Rx
Leading to lack of insights
on performing sales
channels
on performing sales
channels
Pharma Digital Marketing Solutions
Defining the path-to-purchase
Each product, whether OTC or Rx, has a different path to purchase for buyers -
we personalise strategies around each unique journey.
we personalise strategies around each unique journey.
Omni-channel attribution
Custom attribution models enable you to track your consumer’s
journey across online & offline channels, for accurate budget allocation.
journey across online & offline channels, for accurate budget allocation.
Brand awareness
Our dynamic approach to digital paid media increases brand awareness,
so customers proactively request for your product/drugs.
so customers proactively request for your product/drugs.
Leveraging digital media
To go past awareness into sales with an intuitive approach to pharmaceutical
marketing that converts your audience into loyalists.
marketing that converts your audience into loyalists.
Looking for pharma digital marketing agencies in India? Our comprehensive strategies provide end-to-end pharma marketing solutions.
Get in Touch for Personalised Solutions
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