FMCG Industry Challenges
01
Change in consumer
behaviour
behaviour
To the more dynamic
Research Online Purchase
Offline (ROPO) pattern
of today
Research Online Purchase
Offline (ROPO) pattern
of today
02
Reaching rural
audiences
audiences
The new challenge &
opportunity for FMCG
brands everywhere.
opportunity for FMCG
brands everywhere.
03
Effective distribution
Characterised by a lack
of insight into the sales
channels providing
the most ROI.
of insight into the sales
channels providing
the most ROI.
04
Consumer cynicism
With an audience that is very
aware and very vocal,
shaping the brand's every
marketing move.
aware and very vocal,
shaping the brand's every
marketing move.
FMCG Digital Marketing Solutions
Intuitive rural marketing
Reach out to the biggest growth segment in digital marketing;
a whole new population being influenced by the internet.
a whole new population being influenced by the internet.
Omni-channel attribution
Enabling you to understand your consumer’s journey to purchase across online
and offline channels, for more accurate budget allocation.
and offline channels, for more accurate budget allocation.
Customised, dynamic marketing
Personalised communication & experiences that are strategized for your
many audiences and their different paths to purchase.
many audiences and their different paths to purchase.
End-to-end marketing & loyalty strategies
Constantly evolving FMCG marketing strategies that include display advertising,
influencer marketing, affiliate marketing and more.
influencer marketing, affiliate marketing and more.
Looking for a FMCG marketing agency in India? Our FMCG digital marketing strategies provide end-to-end solutions for the industry.
Get in Touch for Personalised Solutions
