Why (& How) Pharmaceutical Marketing is Adapting to Changing Consumer Trends

Nice article and very good information.

It’s interesting to read what other people thought about how pharma marketing adapting to consumer trends and how it relates to them or their clients, as their perspective could possibly help you in the future.

Thanks for the informative blog. The topics discussed in the article are so good and useful. Thanks for sharing.

Great blog. I had a question. It is mentioned that there are two important factors in RX marketing i.e medical prescription and brand thought leadership in the market. Can market thought leadership have a slight edge over medical prescription in terms of customer opting for known brands as compared to what is being presribed?

Thanks for the detailed blog, pretty much covers everything what we as a pharma marketer should look after. The biggest problem that we are facing today is getting patients to book appointments due to the covid lockdown, anything that you think should be the major focus in such a difficult situation? Would be happy to implement them.

I will be sharing this article widely. Pharmaceutical companies have a lot to learn from this!!

The pharma marketing scene is changing at a high pace. It's difficult to keep up with all the changes sometimes!

Personalized advertising is one of those things that often gets overlooked. In reality it is a very powerful marketing tool.

These are some genius solutions you present here. It's a plus that they are not too complicated to implement.

Creating a community for your doctors is a novel idea. I can see how this can immensely benefit a pharma company.

I strongly support making use of User-Generated-Content (UGC). It provides some good insight intoi what consumers think of your brand.

Thanks for the detailed delve on how pharma companies can adapt to consumer trends. I can tell a lot of research went into this :)

You really hit the nail on the head with the prescription drug marketing solutions. It's a structured and viable way to deal with the challenges in question.

Nothing is as effective as creating brand recall. Once your brand is in your consumers' mind you can be sure to get a sale from them.

A consumer-first strategy like you explain can be og great help to a pharma brand. It connects them better to the consumers.

The widespread use of the internet is making it possible for us to make this paradigm shift. We live in interesting times indeed.

I think the digital system should be run concurrently with the traditional systems. This is because a section of the population may be hesitant to adopt the new way of doing things.

My only issue with digital trends are the people living in rural areas. These changes would really hurt them.

Since the integration of digital media in our daily lives, I must say a lot has changed for the better. Service delivery has never been smoother.

I do agree that the industry needs to move away from the one size fits all philosophy. The industry is way too complicated right now for such traditional techniques to work.

Adopting digital marketing techniques can make the industry grow even faster. Not to mention it makes everything just so much easier!

You do share some really good descriptive charts in this article. I learnt a lot and thanks a lot!

I'm just glad to see the traditional marketing methods being done away with. It's high time we saw some changes.

"The consumer healthcare segment in the Indian pharmaceutical industry is currently pegged at over USD 3 billion." That's some interesting statistic. I had no idea the industry was that big!

The traditional methods of marketing just can't cut it anymore. In this fast paced world if one can't adopt to the changing times they'll be left behind.

I'm glad to see the pharmaceutical industry adopting modern trends. This is very good news.

This is a wonderful approach with patients' well being in mind. I agree that there should be individual case studies done for certain illnesses and conditions without categorizing everyone with similar symptoms. I love the outlook on effective medical branding making sure that it's going to the right audience and not wasted on cheap T.V. ads. Thanks for the informative piece.

Pharma digital marketing I think should be encouraged home and abroad now. It has really transformed the world of pharmacy. I will encourage both small and large businesses to adopt this privileged opportunity.

Tradition is not that much effective in this era. That is what makes businesses to change the way they work.It is normal and essential.

Yes Pharma! Of course, during this pandemic, one cannot do something the way they used to do. There has to be a change.

Well, it seems we can clearly see when an article has been written in a professional manner where everything is arranged in detail. And I strongly agree that the internet is more used to get information, not just for entertainment, or communication nowadays.

This is the first time I heard about this but it comes in no surprise. More so now because of the pandemic everything is forced to go digital. Name it and it has a virtual counterpart. It may come a time where we will not leave our homes totally. Pharmaceutical needs or not. Digital marketing is here.

Thanks so much for this informative blog. I believe that pharma digital marketing campaigns are appropriate.

In today's business climate, the business' life depends so much on adapting quickly to current trends, more so pharmaceutical companies. Going digital is the only way to go nowadays.

The traditional ways of marketing medicine have been overtaken by time. It is indeed time to embrace the digital age!

This research really will go along way, patients will prefer online engagement now because of this pandemic. I hope this will really make patients more closer to their doctors.

Thank you for this detailed article. I totally agree with these pharma digital marketing strategies. Digital has transformed the pharmaceutical industry in terms of transparency, patient communication, and drug development. What are the top trends we should consider in digital pharma marketing?

Interesting read! In this Covid-19 situation, people are looking for online health consultations instead of visiting clinics and hospitals. Which are the best ways to improve doctor engagement?

This post has it all for research. This writeup is detailed with well explained descriptions. Am gonna recommend this for all great pharmacist who wanna learn more.

Things have changed. People are moving online. This is why businesses have also to change to adapt.

Wow, this is amazing. I hope this pharma marketing will be accessible and useful to small pharma businesses. Looking at the cost implication.

Is interesting toread about the way how moves an intereacts the pharmaceutical sector. I bet they work they do is very chalenging.

Quite insightful. Any comments on what sort of changes are further expected in the consumer behaviour because of COVID-19?

the should always be a diversity when it comes to marketing pharma. Your explanation above is a good guideline to this issue.

We all know that medicines are the most widely used drugs all over the world. They just need to adjust and check what the market needs, and viola! Costumers!

I went through the Glenmark case study of your's, and the results are amazing !!! I am curious to know how to implement such pharma marketing strategy for small pharma businesses and will it work.

Almost everything has a new to be introduced, and the most famous is through online. You will have to make a very good presentation for it.

This will be great information for pharma marketers that needs the right information.

I do agree that a more customized approach to marketing pharma would produce better results. Needs are so specific these days that I just don't think a "one size fits all" approach would work well.

A comprehensive blog sharing useful solutions. It provides insight regarding pharma marketing.

Interesting article! Covered pretty much all the important pointers. I would like to know can pharma industry, really benefit from digital media and digital marketing for customers engagement during and post COVID 19?

Nice!! Would it help to generate potential customers?

The blog highlighted various aspects in pharma industry from commonly faced problems to their solutions. Recipe for pharmaceutical marketing in India is very interesting part of the blog. Anything else I should do to create loyal customers and generate real value apart from these mentioned techniques?

Very descriptive blog! Great insights and useful solutions. Which are the best practices to be followed during the marketing activities for pharma? How will the Growth marketing approach impact the brand holistically?

Nice and Very informative Blog!