The New Rules Of Doctor Engagement in the New Normal

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I think pharma companies ought to carry out sensitization campaigns on the need of moving to a digital platform. It would help create the much needed awareness.

It's no surprise that a majority of the people prefer mobile devices to access digital platforms. That is a very key statistic right there.

I am in support of the Holistic Telemedicine platform idea. It potentially could bring tons of benefits!

With digital platforms becoming the new normal I think MRs will be less important. That is not a very good thing.

Pharmaceutical companies ought to innovate techniques that will enable doctors to spend more time online. That would greatly boost their business.

I think I like this new normal. It was a long time coming!

The pandemic has been a bit of a blessing and a curse. Were it not for it we would not be seeing all these changes.

Measuring online doctor engagement is quite complicated. I'm glad you provide some metrics that can be used for the same.

The article is very eye opening. I think even after the pandemic the practices adopted during this time will persist.

A big challenge is that some doctors are hesitant to adopt digital platforms. Luckily the younger doctors are more than willing to shift to digital.

There has been a big paradigm shift in the way MRs interact with doctors. It's all thanks to the current pandemic.

Definitely, the trend is shifting,The global health crisis has undoubtedly increased interest in – and acceptance of – being digital-first and adopting remote interactions. HCPs are increasingly unwilling to meet sales

Digital platforms have immense potential to alter various aspects of doctor engagement. It gives pharma companies new opportunities which I believe it will move the industry forward.

It looks like the enxt tendence for healthcare is moving oline. I guess no one can stop the future and it could turn into a good opportunity.

Doctors engagement isn't something so easy to establish. However if this article is carefully studied, one will get a good result.

Digital platforms have immense potential to alter various aspects of doctor engagement. It gives pharma companies new opportunities that can be used in transformative ways to create a community of engaged doctors.

Virtual events doesn't give FaceTime with doctors.so In this situation the only way to reach a doctor is digitally. Well, that's not a bad idea.

This pandemic has changed the user care processes, it seems to me that virtual service is not the best method but in a situation of this type it is the most viable option.

You have really made a good pint out here. Thanks for this good post.

It's hard to acomodate to the new reality where doctors bring their services online mosthly. I guess we all need to adapt to this situation.

The pandemic has worsened the pharma market in India and is expected to lead the country towards a major slowdown.

Hi can I promote supplement foods to doctors PL suggest & guide Thanks Sir

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Certainly it’s a difficult situation for all the stakeholders in the Pharma industry chain. Key links are Doctors to patients- limited access and Doctors to MRs, the first one can be managed by reducing the patients traffic at the OPDs, Telemedicine, Nursing Staff training, and patients education can bring some change. The second one is more complex and Pharma companies or Government jointly finds a solution to generic medicine re branding and selling, may be the focus will shift towards quality product and services to the patients and there may be right tome to introduce payers in India market.

IT'S MY PLEASURE TO TAKE THIS OPPORTUNITY THAT YOU OFFER TO WORK WITH YOU SO HOPE WE WILL GROWH AND EXPAND THE BUSINESS TOGETHER FROMDIFFERNT ANGLE

It is an unmet need for the Doctors

I'm very impressed by the way you have enabled Pharma Marketing Strategy with Technology.

I think additionally, pharma companies can hold webinars to further sensitize HCPs on the importance of shifting to a digital/online model. It could potentially improve the adoption rate of the technology.

From the data, it looks like more people engage online through their phones (53%). As such, digital migration should be geared more towards mobile devices.

I really love the idea of a Holistic Telemedicine Platform. It holds a lot of convenience for patients and doctors alike.

The pandemic has taught the pharma companies that they shouldn't invest too much in sales representatives. I can foresee a case where quite a few people may lose their jobs.

Doctors should be given more incentive to spend more time online. More time online means more data for the pharma companies which is always a good thing.

Indeed, the internet remains a valuable resource for doctors to keep up with the latest trends and best practices. Any doctor who hasn't adopted it yet will be left behind.

What I like about the shift to digital platforms is the ability of pharma companies to use the data to better their services. With online platforms it is easier to collect and analyze all the data from doctor-patient interactions.

The online channels are cheaper for all stakeholders involved in healthcare. I am in total support of it.

More people are now starting to have a positive attitude towards online channels of contacting their doctors. That to me is a step in the right direction.

I hope the new rules adopted for engagement last even after the pandemic. The paradigm shift in the healthcare industry has been amazing.

The Covid pandemic has been a blessing in disguise. A lot of new marketing strategies have been enacted in light of it.

The world wasn't ready for this. And the medical field obviously wasn't ready for this. Your article is profound. Will share on FB & linkedIn!

Very imformative article. Is always goodto know how are the things going to work in the future regarding medical services. It seems that COVID has changed many aspects from normality and many things including medical services are turning digital.

I hope this becomes widespread as we all need this now. Telemedecine can work but consultations needs adjustment. Now that interaction is very limited.

This is the finest way of keeping up with the doctor in difficult times. Thanks for sharing this vital information.

This is a reasonable and lifeguarding post for positive results. Thanks for sharing this post.

This is a reasonable and lifeguarding post for positive results.

Some of the best methods for keeping up with the doctor during these difficult times.Thanks for sharing. One problem that I have encountered that the HCPs are not ready to take this up, the platform(virtual detailing/telemedicine) stickiness gets degraded after a certain time. Can you propose any solution to keep the HCP hooked to the platform and keep the engagement up ?

Very insightful article. With time being one of the major barrier in doctor engagement, digital marketing has shown us the way to create automated touchpoints

Worth reading the article! In this pandemic, where social distancing is the demand of time what innovative ways one should implement to improve HCPs engagement score?

This is the future but I do not know how we do this? Particularly for serious conditions. No online thing is gonna fix that. It will happen just not now.

With the hospitals not an ideal place to go see a doctor face to face at the moment, these are real game changers. Lives are really affected during the pandemic, and we need to be able to cope with these changes and survive.

You have spoke about how HCPs can use digital media in the present situation? Can you explain how can healthcare system learn and be better prepared to react to acute changes and evolving needs in medical care?

Will I say it is challenging time not only for the doctors even patients too since most things are virtually done.

Various pharma firms require the appropriate technology content to suit the new channels. Ther is the need for a cultural shift.

The world is gonna be one soon with this realistic blog. Thanks for this educative post.

This is pretty much the New Normal wherever you go. I still prefer the face to face though. I guess it can return once a vaccine is available???Hopefully soon.

Thanks to digital platforms where doctors can prove their thought leadership and interact with patients and do biz. If not, what would have been our case; atimes I just thank God for what he has done.

Nice article and very timely. I will surely tell this to my family and friends.

I will definitely share this post.

I salute to our brave doctors. They are doing everything even risking their lives.

Everyone should know about this. We should still be safe in the new normal.

As this is the new normal, it is right only that doctor's and MR's practice no physical contact with each other. So now engaging in digital world also lessen the possibilities of acquiring any diseases.

People are getting used to our new normal. We now know that doctors and health professionals are one of the most essential workers. We need to give them a priority, without them we are done.

Thank God to telemedicine and likes, else what would have been the case. But my concern is still physical appearance can't be overlooked in some cases; like physical examination. How is this gonna work??

Looks like Amura is paving the way for pharma brands and healthcare professionals. They obviously can offer elite services for remote technology and virtual platforms with a very high focus for doctors and patients. Thanks for the informative read.

"Doctor engagement score" sounds a pretty useful metric to measure the doctors performance. The virtual e-detailing sounds more interesting would like to read more about it...

A very detailed explained blog. Thanks for sharing! Just one query, can doctor engagement be increased using social media? If Yes, which platforms do you prefer?

Like the HCP Engagement rules. Can you please share some basic strategy for digital marketing as I am looking for the best.

Insightful guide. Thanks for sharing this complete guide about new rules of doctor engagement. I think we can also use marketing automation to increase doctor engagement.