Manufacturing Industry

B2B manufacturing involves multiple stakeholders (pre-sales, sales, dealers and distributors), making the buying journey long and resource-intensive. Amura’s AI-powered lead scoring and nurturing accelerates decision-making by optimising touchpoints.

Many manufacturers struggle with geographical expansion and market penetration due to limited bandwidth or reliance on dealers/distributors. Amura helps with multi-touchpoint digital campaigns and localized strategies to ensure maximum visibility.

Inconsistent brand messaging, training, and engagement with dealers/distributors leads to misrepresentation and missed sales opportunities. Amura enables automated training, communication platforms, and performance tracking to strengthen dealer networks.

Manufacturers often lack end-customer data, making it hard to refine targeting and measure campaign effectiveness. Amura integrates data dashboards and feedback loops to track performance, optimise strategies, and improve ROI.

Managing pricing inconsistencies, inventory stock-outs, or overstocking can disrupt business growth. Amura’s AI-driven analytics help align pricing strategies and demand forecasting for better inventory planning.

Many manufacturers lose potential customers due to ineffective follow-ups and fragmented lead management. Amura’s automated follow-ups, retargeting campaigns, and incentive programs ensure higher conversion rates and long-term relationships.