The brand is a pioneering company in the Gen AI industry, offering solutions powered by Neural Network frameworks and generative AI technology. Their platform leverages a node-based architecture and reshapes human-AI interaction by integrating solutions into multiple industries.
Challenges
01
Breaking into a highly competitive market dominated by established players.
02
Building a strong brand presence and gaining credibility.
03
Optimising cost per registration while scaling user acquisition.
04
Engaging a diverse audience across multiple social media platforms.
Campaign & Execution
Our Approach
We developed a phase-wise strategy to address these challenges, focusing on a multi-channel strategy and a vernacular content approach with use-case-based communication to make the campaigns more relatable to the Indian audience:
- Pre-Buzz: Focused on comprehensive brand positioning and building to establish a strong market presence. The strategy included creating engaging social media profiles, launching reach campaigns, and forming focused groups to generate initial interest.
- Teaser: Set up media roadblocks to create buzz and encouraged pre-registration of the app to gather early interest.
- Soft Launch: Initiated extensive PR activities and published news articles to generate media coverage and public interest.
- Launch Event: Ran remarketing ads targeting all previous website visitors to re-engage them and build momentum.
- Sustenance: Focused on maintaining engagement and growth by publishing success-case content across various media channels using both organic and inorganic methods.
- Monetization: Post-launch, we shifted focus to monetizing the user base across B2C, B2B, and B2I segments. This phase targeted paid subscriptions (B2C) and enterprise-level solutions (B2B & B2I).
The Challenge
Despite gaining significant registrations and visibility, user conversion rates and organic traffic remained low. Less than 1% of website visitors converted into active users, and returning customer rates were below 15%, which created a need for sustainable customer acquisition and retention strategies.
Our Approach
To address these challenges, we designed a comprehensive monetization strategy:
1. B2C Strategy: Targeted campaigns aimed at freelancers and working professionals, offering features like personalized interactions, streamlined prompts, and API access. This drove paid subscriptions across industries such as sales, marketing, software engineering, and customer support.
2. B2B Strategy: Focused on delivering industry-specific solutions for sectors like healthcare, finance, education, and IT. Leveraging Account-Based Marketing (ABM), we built partnerships and launched targeted campaigns to secure enterprise clients.
3. B2I Strategy: Implemented strategies to establish institutional partnerships by offering tailored solutions that optimize operational efficiency for large-scale organizations.
Key Monetization Tactics
To ensure a smooth transition from brand building to revenue generation, we implemented several key monetization tactics:
1. Account-Based Marketing (ABM): For B2B, personalized campaigns targeted high-intent accounts, leading to higher engagement and conversion rates. This strategy secured enterprise clients across industries like healthcare, finance, and IT.
2. Brand Partnerships & Sponsorships: Collaborated with industry influencers, event sponsorships, and strategic partnerships to expand brand visibility and credibility, particularly for B2C offerings.
3. Performance Marketing: High-reach digital campaigns across platforms such as Google, Facebook, and LinkedIn drove user acquisition. Advanced CRM automation tools were used to nurture leads and improve conversion.
4. API Access & Enterprise Solutions: For B2B and B2I models, we provided API access and tailored solutions to enterprise clients, optimizing their operational efficiency.
5. Subscription and Retention Marketing: For B2C, paid subscriptions were offered, with features like personalized prompts and streamlined interactions. Retention efforts included remarketing, personalized email campaigns, and in-app notifications.
