An Indian multinational company operating in over 60 countries, is the world’s largest air-cooler manufacturer. Known for its innovations and commitment to energy efficiency and environmental stewardship, it has been delivering comfort cooling for generations. Their Large Space Venti-cooling solutions combine air cooling and ventilation, which is ideal for large open and semi-open spaces like factories and warehouses.
Challenges
01
High Volume of Leads - The peak season brought an overwhelming influx of inquiries, straining the presales team.
02
High Engagement Rates: Elevated engagement led to a flood of communications, complicating tracking and follow-up.
03
Unattended Leads: Manual follow-up processes left many leads unattended, resulting in lost opportunities.
04
Losing Potential Leads: Inefficient prioritisation caused high-potential leads to be overlooked.
Campaign & Execution
Amura’s MarTech Solution
At Amura Marketing Technologies, we implemented a suite of strategic solutions for the Brand:
Lead Scoring Logic: Implemented a sophisticated system to categorise leads by source, stage, area, budget, and type, prioritising the most promising ones.
Marketing Automation: Developed automated processes to streamline lead management and enhance efficiency.
Lead Distribution via Scoring: Distributed leads based on scores, ensuring immediate attention to high-priority leads while managing lower-priority ones with automation tools.
Automated Pre-Sales/Sales Nurturing: Introduced a WhatsApp bot for initial engagement, information gathering, and follow-ups, escalating unresponsive leads to the presales team.
