Our Work

iVOOMi Energy Case Study

3,200+

leads generated in 30-45 days from the targeted locations

1000+

test rides conducted within 45 days

350+

vehicles sold digitally

0.7%

ACOS achieved

Increasing brand awareness, engagements, and conversions with a 360-degree growth marketing approach

0.7% ACoS achieved
50% increase in social media engagement and likes
350+ vehicles sold digitally
1000+ test rides conducted within 45 days

iVOOMi Electricals

iVOOMi Electricals, India’s leading EV manufacturer, designed a Made in India EV, keeping in mind users from tier 2 and tier 3 cities. With the vision of a greener and cleaner future, their “eco-friendly products” promised high-quality specifications and world-class speed, efficiency, and innovation. They partnered with Amura to enhance their digital presence and increase their brand awareness, engagements, and conversions.

Challenges

Lack of digital brand awareness and any prior digital activities

Need to integrate brand guidelines across social platforms

Absence of a defined online user journey

No sales generated through digital channels in the past

Campaign & Execution

Amura designed a 360-degree growth marketing strategy for iVOOMi that was implemented through social media and paid campaigns.

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Results