From Factory Floor to Digital Frontier: Revolutionizing Manufacturing Sales and Marketing

Category : Manufacturing Marketing
Author : Riddhi Gadhiya
Date Created : 29 Jul 2024

Category : Manufacturing Marketing   |   Author : Riddhi Gadhiya   |   Date Created : 29 Jul 2024

Manufacturing companies are going through digitization of their marketing, sales and operations today. Why?

Most of such companies are facing the challenges of tracking, predictive analysis to plan ahead, dependency on dealership networks,ineffective lead generation, longer sales cycle due to low lead engagement and thus, the sunk cost. In order to fix this, the right approach, tools and integrations both for CAPex and OPex are essential.

We have been working with quite a few such companies where we have helped them digitize their marketing and sales with the plug-in of the dealership network.

A lot of companies implement this, but how were we at @amura able to make this effective for our clients? We've had the privilege of working with some of the world's leading manufacturing brands, delivering impactful digital marketing strategies that drive growth and innovation. Our tailored approaches have resulted in significant improvements in visibility, engagement, and ROI.

B2b Manufacturing

Major factors that has made our approach effective are -

  • We understand account based marketing and can implement it effectively, which helps in targeting the right companies for your brand and having them engaged. This helps in reducing the sales cycle.
  • Lead segmentation, lead scoring, lead routing to right sales channels and visibility of this on a single dashboard helps in effective decision-making
  • End to end ABM approach - Most companies push towards meeting/appointment setting when it comes to targeting companies, while our approach is more integrated

Actual ABM vs Appointment setting

Our proven B2B Growth framework has helped these brands bring their marketing costs to 8% or less.

Vendor onboarding Checklist
Also Read our dedicated blog on:

Enhancing B2B Marketing Through ABM Strategies

Our Growth Approach

At Amura, we don’t just tackle these challenges – we transform them into growth opportunities:

  • High-Value Content & Community Management: We develop engaging content and manage communities to foster brand loyalty.
  • Social Media Engagement: Active management of social platforms to boost customer interaction.
  • Personalized Content Strategies: Crafting strategies that resonate personally with your target audience.
  • Advanced Lead Generation: Utilizing cutting-edge digital techniques to attract and convert leads.
  • Targeted Messaging: Implementing strategic messaging to nurture accounts through the sales cycle.
  • Unified Marketing Efforts: Employing account-based marketing to focus on high-value accounts.
  • Data-Driven Insights: Deploying advanced analytics to gain actionable insights.
  • Dealer Network Empowerment: Developing engagement strategies and incentives for dealer networks.
  • Boosting Digital Presence: Enhancing online visibility with strategic campaigns and performance branding.

We have cracked the right approach because we have been seeing advancement, adapting to changing people and market behavior and implementing this over 15 years

  • Expert Teams: Over 4,000 hours of dedicated growth expertise for your success.
  • Optimized Marketing: Full-funnel growth marketing analytics for better business outcomes.
  • Maximized Conversions: Efficient marketing experiments for optimal spends and higher conversions.
  • Immersive Experiences: Creating well-defined user journeys with effective communication.
  • Cutting-Edge MarTech: Working with advanced MarTech teams and experts in building industry CRMs.

Author

Riddhi Gadhiya

Director of Marketing & Strategy

Riddhi Gadhiya is the Director of Marketing & Strategy at Amura, with an impressive portfolio of working with over 500 clients in both the B2C and B2B industries. With experience handling key accounts such as Sun Pharma, Cipla, Glenmark, and Novozymes, Riddhi Gadhiya has also helped startups like Boldcare and Stayhappy grow and succeed in their early stages.