5 Effective Social Media Marketing Strategies in the Healthcare Industry

• Step 1:

  Take a look at your previous social media performance

Before diving straight into creating your strategy for social media marketing in healthcare industry, take a deep breath, and study your brand’s social performance in the previous year or quarter or half-year. You have to make sure that your goals align with the result of the previous marketing strategy. Before designing any campaign, make sure you run through its past statistics and decide its objective accordingly.

A healthcare digital marketing agency can help you define your goals, and analyse your social media performance to reach your target audience, gain customer’s trust and boost brand awareness.

• Step 2:

  Set your social media marketing goals

Social media marketing goals depend on various factors such as type of industry, company size, targeted audience, competition, and content format. Social media marketing in healthcare brands using audience personas has observed a clearer understanding of their customers.

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The insights you have gained from creating audience personas will help tailor your social media and healthcare marketing to engage with your target audience on various social channels.

• Step 3:

  Best type of post on different social media channels

According to a study done by Statista, 67% of marketers found Facebook to be more successful social media channel, followed by Instagram at 10%, Twitter at 5%, and Pinterest at 2%.

Your digital marketing strategies will vary for each social media platform. For example, you can use Facebook to create an interactive community through Facebook pages and groups, while on Instagram, you promote your products via stunning images.

If you sell dermal products, you can post content on skincare depending on seasons or common skin ailments.

• Step 4:

  Demographics of different social media channels

According to demographics, optimising your social media marketing in healthcare industry campaigns can save you a lot of money and get better results simultaneously.

For example, if you sell healthcare services in the UK, you would want to target people living in the UK. Therefore, knowing the demographics of your audience is crucial to the success of your strategy.

• Step 5:

  Social media listening and checking out your competitors

Keeping a tab on the sentiment around competitors’ brands and within your niche is also crucial. You should identify your closest competitors, their preferred social media channels, what is working for them, the type of content they are producing, their targeted audience, and how you can use their data to implement in your own strategies of social media and healthcare marketing.