10 Facebook Marketing Tips for Real Estate Agents

1. Target The Right Audience

The detailed targeting of Facebook is what makes it unique and spot on. The reach you get through the right ad, and perfect targeting is unimaginable.

According to a report, there are over 2.6 billion monthly active users on Facebook, but how many of them are looking for a property? You can’t be spending your hard-earned money on people who are killing their time on Facebook, right?

2. Make It Local

Similar to the right age group, you have to make sure your ad is visible in the right areas. If you aren’t promoting locally, your ad will be moving downhill. Promote in the overpopulated areas near your property and the areas where the property prices are on a hike.

The Facebook Ad Manager will let you manage every aspect of the filter to make your ad a success. Narrow it down to the most probable leads.

3. Captivating Graphics

On social media, your graphics are the key to a sale, and real estate Facebook Marketing works with the right kinds of images. Pictures you put up can make or break your ad. With aesthetic images of your current property, you can attract some major clients as these images are nothing less than a magnet.

Also read: How to Create a Real Estate Marketing Plan: 7 Easy Steps

If you have two seconds to capture someone’s attention, you have to pull out the big guns of creativity and uniqueness.

4. Easy To Read Ad Copy

While your images play a vital role in capturing attention, your copy needs to be crisp, to the point, and easy to read. Putting up complex words to make it sound like an elite novel won’t help you much. When it comes to Facebook Marketing, your aim should be to get a click the moment a potential client comes across the ad.

Put your excellent copywriting skills to use and give all the required information in lesser words.

5. Strong CTAs

Why do you think people will click on your ad when you haven’t given them one final reason to choose you? Another question is: Are you even adding a CTA? No one! We repeat no one will click on your ad if the CTA is absent or if it is lousy.

Give them a link where you want them to go and book an appointment. Without a proper address, the lead is going to get lost in the ad and move ahead with scrolling.

6. Informative Landing Pages

Now that we are talking about CTA, the link you add in the CTA has to give all the detailed information your potential client might need. After your Facebook ad has worked up its charm, it’s your turn to provide the right information through the landing page of your Real Estate business.

With a proper contact page, user-friendly website, and reviews, you should be able to gain the trust of people looking for a property.

7. Watch Your Competitors

Now that you have put up an ad, it is all about looking at other Real Estate Agents and their Facebook Marketing Campaigns. No, we aren’t asking you to copy what others are doing, but it is essential to know what works for people and what doesn’t.

As people are gaining new skills, it is no longer limited to images in Facebook Marketing. Check out the animations that fellow Real Estate Agents are using and inspire your copy ads with unique elements.

8. Testing

All the tricks you have up your sleeves, it’s time to roll them down and begin with the testing. There are different kinds of people surfing the internet. Some would like your text better, and some would be attracted to the graphics you put up.

You might like: How to Build Effective Social Media Strategy for Real Estate

You can put up two different ads to see which one gives you a better return and work your way up to a successful Facebook Marketing Campaign.

9. Watch The Analytics

When your ads are running, you have to keep an eye on the Facebook Ad Analytics. It is necessary to find out which ad gives you a better result and which filters worked for your business through Facebook Marketing.

10. Keep The Relevance Score High

There will be people who won’t understand your ad and still click on it, and some lost souls will click on the ad unintentionally. Such clicks are going to make you lose your money, and that is the reason your ad needs to have a high relevance score.

The lesser the relevant ad, the more CPC you will have to pay. Facebook makes sure to reward ads that have a high relevance score among users. The average CTR of an ad is 1%, and if you have a better CTR, you have an ad that is relevant to your target audience.