Have you ever opened an email from a brand and felt like it was created just for you, even though thousands of others received the same message? This personalised approach is known as email personalisation. “In fact, studies show that 80% of consumers are more likely to engage with companies that personalise their communications through emails”. However, manually personalising emails for thousands of customers isn't feasible. This is where email marketing software comes into play. Currently, one of the leading CRM solutions in this field is Zoho Campaigns. Explore our full blog to discover how Zoho Campaigns' features can enhance your marketing campaigns and benefit your business.
What are Zoho Campaigns?
Zoho Campaigns is a comprehensive marketing software designed for businesses of any size, offering both email and SMS marketing solutions. It provides a range of features including topic and list management, automation, and detailed report tracking. The software is user-friendly and affordable, making it accessible for various business needs.
With Zoho Campaigns, you can create visually appealing email campaigns using pre-designed templates or a drag-and-drop editor. Additionally, it allows for the automation of your marketing processes, ensuring efficiency and ease in managing your campaigns. By tracking the performance of your campaigns, you can gather insights to improve and strategise future marketing efforts.
Key Features of Zoho Email and Online Marketing Solutions
Here are some key features of Zoho's email and online marketing solutions:
WYSIWYG Email Editor:
- Users can design HTML emails effortlessly using a drag-and-drop interface, making it accessible even to those without HTML coding skills.
Dynamic Content:
- This feature allows users to personalise email, website, or landing page content based on the recipient or viewer, such as including the recipient's name in email greetings.
Landing Pages:
- Users can create customised web pages for specific emails or campaigns. These landing pages often feature web forms that capture visitor information and integrate it back into the marketing automation software.
A/B Testing:
- This feature enables users to test different variations of a campaign to measure which performs better. Elements that can be tested include subject lines, header images, and landing page copy.
Mobile Optimisation:
- Users can easily optimise emails and landing pages to ensure they are fully functional and visually appealing on mobile devices.
Email Deliverability Reporting:
- Zoho provides tools to enhance the likelihood of email campaigns reaching recipients' inboxes. This includes deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
List Management:
- This feature allows users to efficiently manage their contact lists by creating, filtering, editing, merging, and removing duplicate entries.
Benefits of Using Zoho Campaigns for Email Marketing
Here are some benefits of using Zoho email marketing campaigns:
Subscriber Management:
- Zoho Campaigns simplifies subscriber management by allowing users to manually add individual subscribers or import large subscriber lists via API from Excel or Zoho CRM. This ensures that managing newsletters, even with a large subscriber base, is efficient and effective.
Efficient Contact Management:
- Users can add custom fields to contacts, such as specific product preferences, to better tailor marketing efforts. Zoho Campaigns also enables users to categorise contacts based on their sources, such as social media or webinars, helping to track the success of different campaigns.
Attention-Attracting Newsletters:
- The platform's drag-and-drop editor and customisable layouts make it easy to create engaging newsletters. Users can enhance images directly within the editor, streamlining the creation of visually appealing content that captures attention.
Excellent Email Editor:
- Zoho Campaigns provides a powerful email editor that allows users to create customised emails with ease. The drag-and-drop interface lets you add images, videos, buttons, text, HTML snippets, and tables, making it simple to design visually appealing emails without needing HTML knowledge.
Report Generation:
- Zoho Campaigns offers detailed reporting on both campaign and list performance, providing insights into various metrics such as open rates, clicks, and unsubscribes. These reports help marketing teams analyse and improve their strategies by comparing different campaigns and understanding their performance over time.
Marketing Automation:
- Zoho Campaigns allows for the automation of repetitive tasks, such as sending welcome emails to new subscribers or follow-up messages after a purchase. This automation helps maintain consistent engagement with subscribers and frees up time for other critical business activities.
Ease of Use:
- The user interface of Zoho Campaigns is modern and intuitive, making it easy to navigate and use. New users are guided through the setup process with a checklist and access to personalised demos, ensuring they can quickly become proficient with the software.
Zoho Campaigns Support:
- Zoho Campaigns provides exceptional support, including a comprehensive help centre with articles, user forums, email support, and a callback service. The support team is available 24/5, ensuring users can get assistance whenever needed.
How Amura’s Partnership with Zoho Can Elevate Your CRM Experience
Here’s how we are streamlining your business operations with Zoho CRM:
Full-Funnel Solutions:
- Amura enhances your marketing and sales processes by setting up and managing your entire funnel from start to finish. Our end-to-end implementation ensures seamless integration and efficiency across all activities.
Third-party Integrations:
- Our specialists work closely with you to identify and implement third-party integrations that suit your unique business requirements. We ensure that these integrations are tailored to enhance your workflow and overall performance.
Custom Solutions:
- We provide personalised support and solutions within the Zoho ecosystem to meet your specific needs. Our custom solutions are designed to optimise your business operations and drive growth.
Single PoC:
- With a dedicated point of contact, you receive streamlined communication and quicker turnaround times for your requests. This approach simplifies the process, giving you peace of mind and consistent support.
Best Pricing:
- We negotiate the best pricing options to provide greater value for multiple-user licences. Our goal is to ensure you receive cost-effective solutions without compromising on quality.
To Conclude
Zoho Campaigns offers a robust set of features that make it an excellent choice for businesses looking to enhance their email and online marketing efforts. A comprehensive Zoho Campaigns review highlights its robust email editor, dynamic content capabilities, and exceptional customer support.
Partnering with Amura can significantly enhance your email and online marketing efforts, leveraging the powerful capabilities of Zoho CRM. As a digital marketing agency with 15 years of experience, we've propelled the online presence of various top brands like Tork Motors, Enzigma, Apptad, Worxwide, Shakun Polymers, and many more through our specialised services.
Our expertise lies in crafting tailored marketing strategies that not only capture the attention of your target audience but also significantly enhance their engagement and interaction with your brand. By combining our full-funnel solutions, custom integrations, and dedicated support for Zoho, we ensure your business achieves remarkable growth and visibility. Let us help you transform your marketing efforts and achieve unparalleled success.
