Navigating Digital Roadblocks For Pharmaceutical Brands
While planning and executing marketing for any health-care brand – pharma, nutraceuticals, tetc, the selection of approach to go-to-market differs a lot, multiple factors come into the picture like compliances, advertising norms, platform limitations, sales and distribution channels, etc. Based on whether the products are RX, OTX, OTC or medical tools and equipment, a new marketing challenge may evolve.
RX (Prescription Drugs)
Strict regulations limit direct-to-consumer communication, requiring compliance with FDA and global guidelines. Building trust with HCPs is key, with a focus on delivering scientific content and personalized engagement.
How does Amura cater to such challenges:
- Multichannel HCP engagement campaigns.
- E-detailing for medical representatives.
- AI-driven personalized targeting.
OTX (Branded Prescriptions to OTC)
Bridging the communication gap between HCPs and patients. Educating patients while maintaining HCP trust is crucial for adoption.
How does Amura cater to such challenges:
- Hybrid HCP and patient campaigns.
- Awareness and education initiatives.
- CRM solutions for tracking HCP-to-patient engagement.
OTC (Over-the-Counter Drugs)
Differentiating products with HCP validation and balancing D2C and e-commerce strategies in a competitive market.
How does Amura cater to such challenges:
- HCP-backed consumer campaigns.
- D2C execution and e-commerce optimization.
- Regional and vernacular campaigns for broader reach.
Hospital and Healthcare Services
Standing out in a competitive market while addressing patient concerns about cost, quality, and personalized care.
How does Amura cater to such challenges:
- Localized campaigns to connect with communities.
- Patient testimonials showcasing successful treatments.
- Reputation management to build trust.
- Multi-channel campaigns for consistent engagement.
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