iVOOMi Energy
Increasing brand awareness, engagements, and conversions with a 360-degree growth marketing approach
- 0.7% ACoS achieved
- 50% increase in social media engagement and likes
- 350+ vehicles sold digitally
- 1000+ test rides conducted within 45 days
iVOOMi Electricals
iVOOMi Electricals, India’s leading EV manufacturer, designed a Made in India EV, keeping in mind users from tier 2 and tier 3 cities. With the vision of a greener and cleaner future, their “eco-friendly products” promised high-quality specifications and world-class speed, efficiency, and innovation. They partnered with Amura to enhance their digital presence and increase their brand awareness, engagements, and conversions.
Challenges
01
Lack of digital brand awareness and any prior digital activities
02
Need to integrate brand guidelines across social platforms
03
Absence of a defined online user journey
04
No sales generated through digital channels in the past
Campaign & Execution
Amura designed a 360-degree growth marketing strategy for iVOOMi that was implemented through social media and paid campaigns.
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Results
3,200+
leads generated in 30-45 days from the targeted locations
1000+
test rides conducted within 45 days
350+
vehicles sold digitally
0.7%
ACOS achieved