BabyScience IVF

Maximising patient footfalls and profits through targeted growth marketing.

32.46% Reduction in Patient-acquisition Cost
63% Increase in Overall Qualification of Leads
46.15% Increase in Footfalls

While infertility is still a sensitive topic in Indian society, In Vitro Fertilisation (IVF) has emerged as a potential and effective solution. BabyScience IVF Clinics, a leading fertility centre in India, had a vision of providing the best-in-class IVF services that were technology-backed and budget-friendly. Amura partnered with BabyScience IVF to help them build their digital presence, accelerate lead generation, increase booking qualifications, and maximise patient footfalls and profits.

Challenges

01

High patient-acquisition cost

02

Low Return on Investment (ROI)

03

Low brand visibility and digital footprint

04

Low clinic-wise footfalls

Campaign & Execution

Analysis of past campaigns gave us insight into the digital way ahead for BabyScience IVF. We narrowed down our approach to increasing brand awareness and improving the lead qualification rate. For this, we conducted location-specific targeting, ran hyper-localised ads, devised platform-wise strategies, and optimised their landing page.

Want to read more about how we helped BabyScience IVF transform their digital presence?

Results

32.46%

Reduction in Patient-acquisition Cost

63%

Increase in Overall Qualification of Leads

46.15%

Increase in Footfalls

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