Enzigma - A Leading SaaS Brand
Enzigma is a Salesforce Crest Partner, providing a comprehensive range of CRM solutions designed to streamline business processes and enhance operational efficiency. Their offerings include noKodr, PWR Components, PWR Rollups, and Attachments.expert, each catering to specific needs within the Salesforce ecosystem.
Challenges
01
Limited brand awareness and engagement for their products among target audiences.
02
Difficulty in effectively communicating the unique value propositions of each product.
03
The need to nurture leads through personalized, multi-touchpoint campaigns to drive conversions.
Campaign & Execution
The ABM strategy was executed through the following steps:
Results
72%+
Registration-to-attendee Ratio as achieved for the webinar session
24%+
Open-rates in email campaigns
14%
Email Link Click-rates For nurturing emails