With the increasing global footprint of the internet, online marketing has become vital for the intrinsic growth of a business. We at Amura Marketing Technologies provide customized online marketing solutions to perpetuate the growth of our client's business. Utilizing all the necessary tools of Web Marketing we deliver state-of-art Internet Marketing Solutions.

Effective Search Engine Optimization (SEO) is the pre-requisite for efficient Search Engine Marketing (SEM). Amura's pioneering Keyword-Research Tool collects data from Google Adwords, Google Analytics and various APIs to monitor and improve the performance of a website. Our custom-built Content Management System (CMS) eases image tagging and also provides regular updates for meta-tags thereby creating SEO friendly websites.

With an unflinching expertise over Application Programming Interface (API) for various leading publishing platforms and social networks including Facebook Graph Twitter, Posterous, Identi.ca, YouAre, ShoutEm, Plurk, Koornk, FriendFeed, Yammer and Brightkite, we at Amura Marketing Technologies effectively manage and improve the social presence of clients. By ensuring an automated single point data push to leading video sites which include Youtube, Blip Tv, viddler, SevenLoad, StreetFire, Zoopy, Phanfare; our online marketing strategies are a benchmark for online marketing companies. Also, through a single point data push to renowned blogging sites including Blogger, WordPress and Tumblr using advanced WYSIWYG Editors and Integration with Scribd and SlideShare, we ensure efficient blog management.

Amura's proprietary Data Aggregating Engine can be used to generate greater volumes of content using the basic keyword. The generated data can be used to create and organize quality content for a website or a microsite which in-turn helps in improving traffic. Amura's innovative Competitive Analysis Tool, which carefully analyses and auto-optimizes Google Adwords / Yahoo! Advertising tool feeds to effectively monitor marketing campaigns. The tool indentifies the well performing campaigns from the feebly performing ones, this helps in better management and improvement of the advertising camp. We also have an expertise on optimizing our site for Apple products. Our applications are compatible with iPhones and iPads.

Amura's development and designing team at Amura Marketing Technologies is ever committed to deliver customized online marketing solution to enhance the social presence, and hence the business opportunities for our clients.

We at Amura steadfastly benefit from a strong social platform expertise over Facebook Graph API, Twitter, Posterous, Identi.ca, YouAre, ShoutEm, Plurk, Koornk, FriendFeed, Yammer, Brightkite, etc as we follow a strengthened reporting, Real Time content tracking system that efficiently captures the number of unique readers, comments by users, and so on. Assuring a single point video push to more than ten sites like Youtube, Blip Tv, viddler, SevenLoad, StreetFire, Zoopy, Phanfare; we make sure we are all set to outdo other marketing firms around. As far as blog management is concerned, we serve a single point push to all popular blogging sites including Blogger, WordPress, Tumblr, etc with state-of-the-art WYSIWYG Editors. Integration with SlideShare, Scribd, elevates us a step further as we design solutions to offer our users with exquisite user interfaces through our very own websites and applications. Usability stands tall as one of the most vital pre-requisites in the Web market. Indispensable and optimized functionality follows up as the second important pre-requisite, each of which when combined leavens us a step higher. With ease of use, comes user friendly and visaually appealing applications as one of the basic needs of today.

Keeping this in mind we have formulated a few marketing goals :
1. Maximize the use of social portal and networks
2. Allow users from these networks to directly login using their correspoding logins
3. Increasing the retention time of users on sites with a perfect blend of social activity and marketing campaigns
4. Make it extremely easy to improve the social presence of our customers by allowing data push to all networks at the ease of a click.
5. Using all media sources (video, audio, text, images) within social marketing campaigns to create a permanent following for our customers' brands

We believe in making websites more interactive and user friendly . A quick look at those that exist today simply reveals that websites today are not like the ones that used to be when “the web” was still in its years of infancy. Today, one can have his/her complete business online, with no physical shop setup. With more and more data, transactions, sales happening online; creating a successful website for a business involves a number of tasks. This is where the web frameworks kick in. They not only help in speedy development but bring in a level of sustainability clubbed with maintainability to the entire software.

Here at Amura, we choose to use Ruby on Rails as the default web framework. Rails not only helps quick web development but all the more applies the MVC pattern to its best use. With ruby as the language of coding, it definitely serves to be a strong base for the entire framework. ROR as its popularly called, has become an industry standard much sooner than one expected it to have been. Already in its third generation, it is rapidly being developed the world over to better suit the needs of WEB 2.0 applications. Amura boasts of some of the best ROR coders. We combine a perfect blend of HTML, CSS coders with Ruby, Rails and JavaScript developers. We have internally developed a suite of utility plugins ranging from user trending analytics engine, search modules, custom CMS for auto and educations sectors. These apart from the innumerable plugins that help rapid development to put the web apps live as soon as possible provides us with the best combination of utilities and softwares to help make OnSpot and Intime deliveries for clients simpler.

With Rails we shall keep delivering industry standard applications that not only help market our clients; but get them more customer base online and provide them with analytical data to better manage their campaigns.

We at Amura Marketing Technologies are deemed to offer our users with exquisite User Interfaces through our very own websites and applications. Usability stands tall as one of the most vital pre-requisites in the Web market. Indispensable and optimized functionality follows up as the second important pre-requisite. Here at Amura, we combine these aspects in our applications and websites. Laying stress on ease of use on one hand, we make sure the intended audiences' perspectives are met. We hope to deliver user friendly and visually appealing applications at every stage of our work.

1. Provide a design that meets your business goals.
2. Provide a quality user centered design.
3. Increase user retention time.

Our expertise lies mainly in Rich Internet Application(RIA) development. Technologies keep changing, and new inventions envelope the market. We make sure we stay updated by carefully selecting the latest stable softwares, enhancing them further and effectively utilizing booming technologies like Adobe Flex, AJAX, JQuery. We also have expertise in Web frameworks like Ruby On Rails, Spring, and JSP. Adobe Flex.

We have teams to suggest wireframes for applications. Amura has put in a lot of effort into analysing user trends & behaviors over different sites and accross applications. With a dedicated team of experts that designs rich user interfaces in accordance to the requirements laid down, our proprietory platform custom built as a layer over Adobe Flex helps us handle data with ease and in real time. We have always been appreciated by our clients for the kind of application dashboards and charting tools we have been custom building for them. At Amura, its always our sincere efforts to provide users with a richer, more charismatic and nifty user interface; thus inturn improving upon user loyalty online.

Algorithms find great applications in the daily business world. However their optimized execution is what matters in the IT world of today. We at Amura, make sure that all tools we design here have paramount significance on the efficient and effective design and development of algorithms. Be it the daily transaction management systems, ad-campaigns, Real estate trending, speedy system recovery, a robust back-end or even expedited web crawling, each of these are ensured utmost consideration in terms of algorithmic complexity, retrieval time, user friendly execution and uninterrupted 24X7 service availability. A deep dive into some of the algorithmic essentialities we care of here at Amura will bring out a few notable aspects of the quality work we pursue at Amura.

Web Crawler/Spiders as they are more commonly termed today, are designed by selectively choosing pages to download, optimally deciding when to check for changes occurring to the pages, avoiding overloading of our Web sites, ensuring that we have a well managed Distribution system that coordinates distributed Web crawlers.

A closer look at how we manage Ad-campaigns, in other words Integrated Marketing Communication, we have tools to speed up the design process, algorithms to ensure that Pay Per Click model is utilized (GoogleAdWords for instance), designing methodologies to increase the search engine ratings and ensuring that our sites remain updated at every instance.

With the mammoth growth of the internet in terms of its reach and effectiveness to cater the needs of a modern business, e-commerce has become of vital importance. Also, owing to the astronomical rise in the trade done online, it has become critical for companies to have internet presence. We at Amura Marketing Technologies provide efficient e-commerce solutions to our clients. The implementation of ecommerce is done by spurring on innovations in electronic funds transfer, automated data collection systems, Internet marketing, online transaction processing, supply chain management, electronic data interchange (EDI) and inventory management systems.

• Wishlist: This unique feature maitains a list of the product a customer wishes to buy. This helps not only the clients but also their clientele.
• Zoomplus: The site design is incorporated with Zoomplus, this feature enables users to zoom the pictures of the products.
• Watermark: We watermark the product images which are hosted on our client's websites.
• Recently viewed items: This helps the clients in providing the products suggestions to their clientele. Also, a related product list is generated by keeping a track of the surfing history of a client.
• Open Authorization (Oauth) Integration: With the integration of Oauth in our platform, of our Client's customers can login to their website using their user ids from various social networks. Therefore, it is not necessary to create accounts on the website.
• Email to a friend: The feature enables users to e-mail their friends the product details or price of specific products. This allows our clients to attract more customers.
• Integration with major Payment Gateways: Our customized platform ensures secure fund transfer through the integration of all the major payment gateways which include Paypall and authorize.net.
• Multi-currency transactions: To serve clientele from multiple locations, we offer our customers, multi-currency transaction support. This helps in attracting customers from around the world with the hassle of multiple websites.
• Managing a mailing list: The platform is custom built to help our customers in reaching out to their clientele by sending then mails, informing them about the new offers, new products etc.
• Built to affiliate marketing: Built to affiliate marketing: This feature helps the users to invite their friends to website and in return win gifts. This ultimately translates into higher profits for our clients.
• Coupon gift certificates: Using this feature, customers can purchase paid-coupons to gift their families or friends.
• Automated Coupons: Coupons are automatically generated by the e-commerce platform to ensure the intrinsic flow and constant maintenance of customers.
• Advanced Interactive Customer Interaction: Our platform offers to our client most comprehensive customer interaction, the most basic level is that users can place comments on the products, polls, customer feedback forms and blogs. Also integrated is an interactive chat feature, this helps the user to directly interact with the sales person. Real time customer interaction helps the sales office person to monitor the surfing pattern of the clients and therefore, helping them in interacting with the customers better.
• Credits to users: Shopping enables the users to win credit point, these credit points can be later redeemed to purchase products or get free gifts.
• Security: Advanced security features are necessary for the sustainable growth of a business, our custom platform is custom built to provide unwavering security. The client database is 128-bit encrypted and stored in a secure location. Also, all the features support 128-bit encryption to prevent the loss of data. The site is secured against eavesdropping and hacking, also we have designed custom algorithms to prevent fraud.
• Reporting: With effective reporting of the customer activity, our clients can deliver to the clientele, custom offers. This helps in the propagation of the business.

We at Amura Marketing technologies are bound with pledge of delivering our client quality e-commerce solutions for the constant propagation of their business.

Lead Management is a precursor to Sales and Customer Relationship Management (CRM). This is a significant connectivity and it facilitates profitability through selling to existing customers, the acquisition of new customers and creating a brand value. We at Amura Marketing Technologies ensure effective lead management to our clients.

Amura Marketing Technology's path breaking Point of Sale (POS), SmartSell is an efficient and effective platform for lead management and nurturing. SmartSell ensures a single point repository for leads generated from all online mediums. SmartSell's intelligent lead aggregation and routing algorithm ensure that the collected information is automatically routed to the sales staff of our client. We collect leads from all the online mediums namely website, email, live chat, third-party websites and click-to-call feature.

SmartSell ensures unhindered communication and collaboration with a potential customer; it offers a seemless integration with e-mail, contacts, chat and documents. The tool help in making online marketing automated. The tool generates automated SMS and e-mail marketing campaigns. These emails are directed directly to a potential customer. There is also a provision of auto-responder, this helps in retaining the interest of a lead. There is also support for a newsletter; this will be delivered to the leads periodically. Also, the tool ensures viral marketing across various publishing platforms including Facebook, Twitter and Myspace. The tool is ideal for inventory management.

SmartSell ensures better Analytics and Dashboard reporting, the tool effectively manages the Sales, Marketing and Closure reports of the company. This reduces the need of manpower and much more efficient data processing. The current market trends are positively reported by Smartsell. Amura has also included adequate security features to guard the interests of our clients; the data transferred to our client is over a secure network protocol (HTTPS). Also, the data is encrypted to enhance the security of the data. With the integration of SAP, the manual overhead of our clients are effectively reduced, SmartSell effectively manages all the details of the post sales activities.

SmartSell ensures effective Workflow management; the Administration User Interface (UI) helps our clients in creating or updating rules and sending SMS or e-mails alerts to intimate the enforcement of a particular rule. This products helps in the smooth functioning of the client's business by ensuring product based rule management and assigning work to the task force.

In these times of turbulent competition, identifying a potential customer is a necessity for the sustainable growth of a business. It is also of critical importance to track potential customer and contact him / her before your competitors. With the dawn of the internet, tracking potential customers through web mediums has become of great importance. We at Amura Marketing Technologies help our clients by providing quality lead tracking to counter the fierce competition in business. With an unwavering mastery over the Google Analytics, we ensure our clients reach their customers before their competitors. We optimize tracking by clubbing the leads generated from multiple tracking sources. We provide extensive leads through tracking traffic sources, geographical, keyword, content, mobile devices and e-Commerce.

We provide comprehensive Real Time Tracking; this includes the traffic analysis based on source, pages viewed, geographical trends and keywords. We incorporate software like Clicky, which help in generating real-time track reports of our client's website. Our services can help our clients in tracking the users who are currently online, the content that is being viewed and the location of the logged in customers. A complete report of a user's online navigation history helps our clients in the analysis of the impact of the changes done on the landing pages.

With our unparalleled e-mail tracking mechanisms, we accurately track the number of views for an e-mail campaign. Every individual who views the campaign is tracked in real-time. This is an effective lead generation system which helps our clients in directly contacting their clientele. Amura has innovative pixel tracking software, this enables our clients in keeping a track of user views on the data pushed to third-party publishing networks. We report accurately report how many times the content is viewed and how much traffic it is driving. The tracking is done on all the publishing platforms which includes the content pushed onto blogs, Youtube channels, Slideshare, forums and social networking sites like Facebook and Twitter.

We also have a competence in delivering User Behavior Tracking. We report to our clients how their potential customers are navigating their website. Comprehensive reporting about the user preferences and activities, helps our clients in improving their campaigns and in turn generating quality leads and hence, good business. We also help our clients in funnel tracking, we provide them accurate statistics about stepped forms and unbilled carts; thus helping them in effectively attracting new customers and retaining the old ones.

Our proficiency in running extensive Adwords and Pay-per-click (PPC) campaigns eventually helps our clients in generating quality leads. We daily monitor the traffic that is routed our client's website or on their marketing campaigns across the web, the tracking is both manual as well as automated. By optimizing the better performing keywords and a 360 degree reporting, we ensure better return on investment of the client.

We at Amura Technologies help our clients in setting up a Telephone Tracking, which helps them in tracking every channel of their advertising individually. This helps the clients in ascertaining which channel gives them better leads over the phone.

Lead generation is a comprehensive procedure of seeking new customers. A lead basically includes businesses or individuals that are interest in the products or the services a company offers. Efficient lead generation is typically a hedging process, thinning down overwhelming figures to the most eligible group of probable customers. Ideally, lead generation would ensure an intrinsic influx of quality prospects for the sales department of a company. With the dawn of the internet, lead generation procedures have been revolutionized. We at Amura Technologies use efficient lead generation and lead capturing methods to ensure a sustainable growth of our client's business.

The most important pre-requisite for effective online lead generation is Search Engine Optimization (SEO). We have an expertise on the enhancement of quality traffic generation. Apart from the quality optimization using Google AdWords and Yahoo! Advertising, we efficiently manage Pay-per-click (PPC) marketing. With attractively designed and strategically published web campaigns, our clients' local and global funnel has been increased.

Ngauge, Amura's pioneering chat tool, which bridges the gap between our clients and their clientele, also helps in effecient lead generation. Ngauge not only ensures quality lead generation or management. Also, the leads could be directly contacted and thereby ensuring a better conversion rate.

We have an expertise on lead sourcing over social media and forum. By proper management of referrals, networking, recycling and directory submissions of the client we ensure better sales. Also, by participating in these forums on the behalf of the client, answering questions of the users and in turn marketing the products or the services of our clients. In the social media domain we manage campaigns, design Applications and Corporate Social Responsibilities (CSR) activities; which in turn improves the fan following and eventually escalates the conversion.

With the dawn of mobile device, online marketing has not remained limited to designing website and running online campaigns, we also design e-mailers for better conversations between our clients and their customers, and it is an effective medium of lead generation. Our website designs include an integrated live chat options. Also, integrated click-to-call, sms notifications, and mobile reminders for events embedded in our design of the Point of Sale (POS) tool.

Amura's proprietary SmartSell (Lead Management System) effectively processes and manages lead capturing. Leads all the online sources are automatically pushed into the system. Automated duplicate filtering and data validations reduce the manual efforts drastically. Efficient lead routing meant lesser loss of leads. Call logging and telephony tracking were also kicked in to make end-to-end reporting and analysis possible.