Search Engine Marketing
Promote websites by increasing their visibility in search engine (SERPs).
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Social Media Optimization
Today the Internet has become the foremost tool for information
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Online Content & Design Creation
Innovative designs and content for clients across industries.
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Marketing
Marketing is defined simply as the management process that identifies, anticipates and satisfies customer
requirements profitably. At Amura we use the internet as our medium to deliver this. And this makes us
specialists in Internet Marketing. Very simple.
Amura Marketing Technologies extend a pioneering initiative at providing end to end
marketing solutions thereby catering to the entire gamut of requirements presented by our
clients/ business owners. Our deep-water understanding of online marketing strategies furthers
the objective of incensed lead generation and subsequent conversions- for a profit. Harnessing
the coercive wherewithal of all digital channels to our advantage, Amura Technologies renders
an inflow of customers at phenomenally lower cost as compared to other mediums of
promotion.
A team of goal directed professionals, dedicated to furnishing expertise across parallels
of advertising, designing and marketing with concomitant focus on research and development
activities, renders Amura unbeatable in the field of online marketing.
Understanding the intricacies of Search Engine Marketing gives us a conclusive leverage
in achieving increased visibility for our client websites.
Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
Search Engine Optimization
Search engine optimization (SEO) is crucial to your online marketing efforts. Our Internet marketing team streamlines your website for optimum search engine performance, to improve the volume or quality of traffic to your website via organic search results. Our dedicated SEO effort ensures that your website appears at the TOP of search listings driving maximum online visitor traffic onto its web pages. Higher visibility online translates into prime presence on search engine listings, ultimately resulting in greater number of leads.
PPC or CPC
Today the Internet has become the foremost tool for information
Content Optimization & Submission
Today the Internet has become the foremost tool for information
Video Marketing
Nothing engages and excites a customer like an in-depth feature tour of your business. Whether you are an auto-dealer trying to attract customers, or a real-estate company launching your well appointed premium housing projects; videos help in showcasing your product in the correct perspective subsequently resulting in lead generation and conversion.
Social Media Marketing
Social Media offers your business the opportunity to chat directly with potential customers, engage the local community, reach out to unhappy customers, promote ongoing specials and is a vital part of a business's search engine rankings and online visibility. Businesses need someone to be managing, optimizing, tracking and tweaking (and Tweeting) their social media presence on a daily basis. Given the all-encompassing importance of your business's brand identity and reputation, social media marketing presents a big opportunity to capitalise on the potential of critical mass phenomenon
Email Marketing
Amura offers its clients direct marketing channels such as e-mail marketing which enable the clients to communicate with a large number of potential customers in a cost effective manner. Our email marketing efforts include mailing lists that help in distributing information to a wide range of specific, prospective customers. Our tracking and response metrics enables tuning and optimization of the e-mail marketing channel. Our clients can keep track of users via auto responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
Social Media Optimization
Today the Internet has become the foremost tool for information
Social media are mediums for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. Social media is also defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Social media have been modernized to reach consumers through the internet.
Social media has become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased.
Examples of social media software applications include:
Communication
- Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
- Microblogging / Presence applications: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer
- Social networking: Cyworld, Facebook, MySpace
- Events:Eventful, Meetup.com, Upcoming
- Information Aggregators: Netvibes, Twine (website)
- Online Advocacy and Fundraising: Causes
Social Media Optimization
- Wikis: PBworks, Wetpaint, Wikia, Wikimedia
- Social bookmarking (or social tagging): CiteULike, Delicious, Google Reader, StumbleUpon
- Social news: Digg, Mixx, NowPublic, Reddit, Newsvine [edit]Multimedia
- Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation
- Video sharing: sevenload, Viddler, Vimeo, YouTube
- Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream
- Music and audio sharing: ccMixter, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine
- Presentation sharing: scribd
Online Content & Design Creation
- Product reviews: epinions.com, MouthShut.com
- Business reviews: Customer Lobby, Yelp, Inc.
- Community Q&A: Askville, WikiAnswers, Yahoo! Answers,
- Entertainment Media and entertainment platforms: Cisco Eos
- Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online
- Game sharing: Kongregate, Miniclip Brand monitoring
- Social media measurement: Attensity, Statsit, Sysomos, Vocus
Online Content and Design Creation
With a team of visualisers, designers and content writers, we now own the conceptualization to delivery process. We have successfully managed to churn out innovative designs and content for clients across industries.
Website design and content
Our deep understanding of the internet and browsing pattern helps us design websites in a manner that is most user friendly to the end customer. The websites are developed on a proprietary platform that helps market it out virally across the net. The tools that we incorporate in the website along with the content brings out the best that our clients have to offer
Advertising content and design
With years of experience managing media and advertising trends, our creative's are eye catching and to the point. Visual aid is used to deliver the message crisply. Our expertise ranges from designing banner ads, display ads to text based PPC and CPC campaigns. Our strength really is the turnaround time that we offer our clients to bring out the best in the least possible time.
Third Party Content
From blogs, to press releases to products reviews to articles, our content writers understand the ethos and business philosophy of our clients to the T and pen down informative as well as gripping content that help popularizing our clients and their products.
