A major drawback of traditional media for business today is the inability to optimise campaigns in order to achieve a lower cost per conversion and wider reach. Campaign optimisation is impossible without the ability to track and analyse key marketing metrics in real time, resulting in higher spends and weaker results.
Traditional advertising lacks the ability to track marketing metrics, which results in skewed data being passed on to the sales teams. The sales team, in turn, often doesn’t have its processes aligned, which results in leads being dropped along the pipeline.
The business often sees products that do not match the consumer’s requirements - in terms of lifestyle, aspirations and even budget. The resultant gap in what consumers want and developers have to offer leads to large amount of unsold inventory, higher advertising spends and ultimately, a dropping bottom line.
Amura’s unrivaled experience in marketing allows us to strategise your product’s positioning in the market, set the right kind of pricing and launch the product with the right strategy for the market.
Developed by Carcanet Infra Projects Pvt. Ltd., Royal Purandar is a township with N.A. villa Plots located off NH4. The brand partnered with Amura to identify the problems in their current processes and map business decisions, as well as for strategizing growth and presence with digital marketing. Amura handled the product strategy, onsite branding, go-to market strategies and pricing for the firm.
Amura’s sales & marketing automation platform helps you track leads and manage them effectively, thereby reducing lead conversion time, improving conversions and boosting revenues.
With the platform’s cross-device automation followup and alerts, your sales team will never lose out on a lead in the pipeline.
Our post sales module also offers you end-to-end visibility into the entire sales cycle - right from the start of a lead getting created to the final amount being paid.
The Mega Property Exhibition (MPE) by the Panvelkar Group was an event held to showcase the groups’ extensive inventory under one roof across Ambernath and Badlapur. The event aimed at delivering budget properties straight from the developer to the target audience – properties that consumers can browse through and select at the exhibition.
Sell.Do, Amura’s SaaS-based sales & marketing automation platform, was used to manage and track leads and use the data in nurturing & remarketing strategies, manage inventory as well as help the developer’s sales teams have more accurate lead flow mechanism.
Amura’s ‘marketing engineered’ approach ensures that not only do you reach maximum people but you also get the most qualified leads. Social media marketing, search engine optimisation and content marketing ensure you have better presence and engagement online, while our interactive websites convert your visitors into leads.
Our digital advertising services along with our programmatic buying platform bring you targeted reach and more leads, while our marketing automation platform helps you nurture and close them into customers.
Dosti Realty introduced the “Yeh Dosti Hit Hai Campaign” for the month of August to celebrate the spirit of friendship that is the bottomline of their brand. Through the campaign, they looked forward to increasing their sales and boosting brand awareness. Amura Marketing Technologies took up the responsibility to optimize the campaign in the digital space.
Amura draws on insights from over 6 years of big data analytics & research that help us design a winning product strategy for you. We understand the market across all key Indian cities - right from demographics and audiences, to the configurations and amenities that go into making a successful product.