“As part of our strategy to grow into a thought leadership position in the dermatology area, Amura helped us transform our skin & hair care content and listings portal for a better consumer interface and user stickiness. Amura is now helping us with their expertise in performance marketing campaigns.”-John Mathew | Business Head - Glenmark Derma Cluster Projects
Glenmark, India's research-driven global pharmaceutical organisation, partnered with Amura to create a powerful and distinct digital presence and boost online customer engagement.The company hosts an informative digital portal “Skin & Hair Academy”, which also acts as a touchpoint between users and dermatologists across the country.
A user can access tips and trick on skin & hair care, or find a nearby dermatologist to book an appointment with via the provided toll-free number and extension.Glenmark approached Amura with a view to boosting consumer reach, creating digital branded experiences and ultimately boosting enquiries for affiliated dermatologists.
Amura's dedicated social media team established an all-encompassing online presence (on Facebook,Twitter and Instagram) for Glenmark/Skin & Hair Academy to promote onsite activities. The target for social media was to maximise traffic to the site.
The social media strategy also includes engaging contests with crowdsourced content and giveaways to boost brand engagement.
For Glenmark, Amura conceptualised quality blogs and articles and optimised them for search engines in order to garner organic readership, viewership and spread awareness.
To solve the call drop problem associated with the earlier portal, Amura introduced Cloud Telephony with IVR integration. This streamlined the user experience for callers and allowed them to connect with over 1100 medical professionals and experts at the click of a button.
Amura ensured that well over 64% of the total viewership was from smartphones and other hand-held devices.
1 in every 3 viewers returned to the website with an average session time of 1.5 min suggesting increasing effectiveness of the site content