Deepak Fertilizers & Petrochemicals Corporation Ltd. (DEEPAKFERT) is among India’s leading producers of industrial chemicals and fertilizers. DFPCL’s fertilizers are marketed under the prominent Mahadhan and Bhoodhan brand umbrella.
DFPCL wanted to shift their marketing & sales focus from customer centric to a consumer centric approach. With a strong network of 4,500 dealers and sub-dealers to ensure penetration across 7 states; DFPCL is amongst market leaders in India for specialty fertilizers. The prime focus for them was:
Our data analytics team analyzed a data-set of over 15,000 registered farmers, Farmers who were already purchasing Mahadhan, to predict their online behavior. Data was also collected from dealers, during with offline events and across the entire supply chain.