The Maharashtra Chamber of Housing Industry (MCHI-CREDAI) is the most prominent and only recognised body of Real Estate Developers in Mumbai.
After 15 Years and 26 Editions which provided homes to over 30 Lac buyers, MCHI once again hosted India’s biggest property expo between 6th & 9th October 2016. The expo showcased exciting offers on properties ranging up to Rs.10 Cr.
The exhibition, named the Great Mumbai Property Festival, was a great assortment of residential apartments across Mumbai and MMR region.
In India, many people choose to purchase properties on festive & auspicious occasions. It is believed that such timely purchases bring prosperity and good luck to the buyer. Thus, it is the perfect time for sellers to cash in on this sentiment and maximise their sales. The festive season is a time when sellers face tough competition & are trying to grab the attention of buyers. This is achieved at the expo, where customers get a chance to compare different projects with offers & discounts - without having to negotiate separately.
GMPF 2016 went one step further to simplify the buying process for its customers. All buyers had to do was register online, browse projects from the comfort of their homes and they could then download coupons & avail the exclusive deals on homes across Mumbai and MMR, even before the expo began.
As a digital partner, Amura came up with an extensive campaign for MCHI that created transparency for the developers and helped the on-boarded developers upload their details on the site by means of technology.
While the offline expo took place from 6-9th October, this online campaign was launched on the 21st of September - giving buyers over 15 days to avail the pre-expo deals on onboarded properties.
The pre-expo online campaign was launched to facilitate real estate buyers seeking convenience and preferring to buy real estate property online.
The top developers in town which participated in Great Mumbai Property Exhibition included DB Realty, Kanakia Spaces, Ajmera Realty, Rajesh LifeSpaces, A & O Realty, Neelkanth Group, Oyster Living, Vijay Suraksha, Piramal Realty, Romell Group, Wadhwa Group, Godrej Properties, Mayfair Housing and Neelkanth Group among others.
Prominent Banks & HFCs like SBI, Axis Bank, ICICI Bank, PNB, Dena Bank, UCO bank, HDFC, PNB Housing Finance, Tata Capital, IndiaBulls Housing Finance, LIC Housing Finance were some of the many banks that participated.
The success of the MCHI campaign from the point of view of the Online Expo can be summarised from the following results: