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Case Study
KPDL-NESTFEST
KPDL - NESTFEST

The Nest Fest by Kolte Patil Developers was aimed to create awareness about their upcoming home buying festival through various attractive offers and incentivized promotions.

ABOUT THE CLIENT

Founded 2 decades ago and guided by a simple yet profound philosophy; 'Creation, not construction', Kolte-Patil Developers Ltd. is one of the foremost real estate companies which is headquartered in Pune.

Kolte-Patil has till date built projects in multiple segments such as residential, commercial, retail, IT parks, and integrated townships.

The long standing mission of the company is to dedicate itself to create spaces that blend in with the surroundings and exude vitality and aesthetic appeal, making the spaces present-perfect and future-proof.

Challenges
Since the campaign was only showcasing the developments in Mumbai, the main challenges were:

Kolte Patil Developers wanted to raise brand awareness through Nest Fest campaign. They wanted to leverage social media to showcase their premium inventories to generate maximum pre-registrations and bookings for the Nest fest event.

During the campaign, the focus was to keep the cost per registration in check , increase online bookings, create viral reach and engagement, Increase account growth, encouraging people to actively involve in the interactive contest and watch campaign videos, create a perfect mix of visual and content strategy to create influence.

EXECUTION

Some of the featured highlights of this campaign were -

  • Exclusive early access to the premium inventory.
  • Information on all the latest offers, with an instant callback from our team.
  • 5 People to refer the most friends win an iPad.
  • 40,000 INR cashback for online bookings.
  • Down Payment of 5% with extended duration for repayment.
  • 100% refund on cancellation.
Results

The campaign has been deemed a success because it had worked across all the 3 bases
i.e. Lead Generation, Video Promotions and Social Engagement.


  • The campaign had a reach of nearly 22.5 million
  • The impressions achieved were nearly 10.8 million
  • Account growth was nearly 14,000.
  • Total number of registrations achieved was more than 9,000
  • Average cost per registeration was approximately 588 INR
  • Total online bookings achieved was more than 30.