Amura came up with India’s largest marketing initiative - A Real Estate Flash Sale, to create a transparent & consumer-centric platform to bring together developers and consumers.
Amura, one of the largest real estate marketing companies in India, is known for its unparalleled expertise in the real estate vertical, with proficiency in marketing automation and big-data analytics.
After significant campaigns on individual levels, Amura came up with India’s largest marketing initiative- A Real Estate Flash Sale, to create a transparent & consumer-centric platform to bring together developers and consumers. This platform provided a transparent & hassle-free home-buying experience for the customers and offered the best deals in the market. For this purpose Amura had partnered with one of the largest advertising platforms in the world, Google.
The event had been named, Indian Realty Flash Sale (IRFS)
IRFS benefited the developers as the transactions had slowed down due to uncertainty about the property prices. One of the many reasons was that the people were waiting for the market to bottom-out. They were procrastinating their decision to buy a property although they had purchasing power and bank interest rates were also decreasing. For developers, the inventory overhang was increasing and cost of unsold inventory was getting unbearable. Developers were not willing to undertake a huge marketing initiative due to high marketing costs. A befitting solution was to create a positive sentiment that Indian real estate economy is progressive. IRFS helped create this positive sentiment in the market.
The flash sale have been a concentrated marketing effort, targeting national as well as international consumers. This helped boost the real estate economy benefiting both developers and buyers. The perception that we wanted to create about this event was that people should wait for this event to get the best offers, if they had already in a buying cycle or have already thought of buying a home.
The power of online marketing was harnessed effectively to establish a new trend in the Real estate sector.