Case Study
DSKIC International Campus
DSKIC International Campus

DSK SupInfocom uses the power of social media to attract and admit students in their design program.

ABOUT THE CLIENT

DSK SupInfocom is India’s first international campus offering professional courses in animation, design & gaming. It is a collaboration between DSK group and the French institute SupInfocom.

It is committed to enhance the creativity of every student by giving them global exposure and instilling aesthetic judgement in them.

Challenges

DSK Supinfocom problem was that the courses it offered were still not main stream in Indian education sector. Through courses like design, gaming & animation had a very good scope in the market; awareness of this was a major obstacle in getting admissions.

It wanted to improve this awareness among the Indian students by holding events, counselling sessions, educative seminars and also better advertising

  • Increase in admissions
  • Improved awareness.
  • Positive sentiment amongst parent groups.

EXECUTION

Amura decided that taking the social medium to drive admissions and also improve the brand awareness for the school would be a good approach. Facebook was used mostly to create events, promote the brand and the courses and also improve the reach amongst the target group i.e students.

Amura implemented various measures on Facebook and also on the Internet space to target the audience. The official DSK SupInfocom Facebook page was regularly updated with relevant info like – event updates, Q&A feedback.

Amura helped organize informative webinars for prospects and advertising for the same was handled through Facebook Ads, Google Ads. As part of lead nurturing, regular information updates on webinars, counselling sessions per city, course relevant information and blogs was sent to engage the audience. A re-targeting approach was also used to attract the lower-interest leads and entice them to consider DSK SupInfocom as their dream school

Results
  • 1000 inquiries in a month
  • 26,750 likes