Case Study
Ramco
Ramco

Ramco Aviation is a part of $1 billion Ramco Group. It is the leader in the Aviation Maintenance & Engineering (M&E), Maintenance Repair and Overhaul (MRO) and Manufacturing Enterprise Resource Planning (ERP) Solutions.

ABOUT THE CLIENT

Ramco Aviation is a part of $1 billion Ramco Group. It is the leader in the Aviation Maintenance & Engineering (M&E), Maintenance Repair and Overhaul (MRO) and Manufacturing Enterprise Resource Planning (ERP) Solutions.

Challenges

Ramco’s major goal was to use technology to simplify businesses instead of complicating them. As part of their branding & awareness campaigns, the challenges for Ramco were –

  • Better Returns on Advertising
  • Global Reach
  • Positive brand sentiment in the market
  • Demand generation
  • Qualified lead generation
EXECUTION

Amura designed a custom microsite for Ramco Aviation suite. The content and imagery was reworked on and numerous contact/lead generation points were included to improve customer experience.

A click-to-call feature was also included on the website.

Once the communication and collaboration platforms were ready, focus shifted to online campaigns to promote lead generation. Amura worked closely with the team at Ramco in identifying the target demographics, key markets and to come up with a comprehensive marketing plan. An extensive media push including articles, blogs, videos, Slideshare, Tweets and Facebook updates was undertaken. This was followed up with paid campaigns across different ad platforms, social media. Every campaign had its own tracking in place. Based on the tracking analysis and sales reports, the campaigns were re-adjusted to achieve maximum ROI.

Results
  • 42.5% increase in organic traffic for main website.
  • 300% + increase in visits to careers page.
  • 100% increased exposure for “ramco aviation”.
  • 29% increased searches for “ramco”.