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Case Study
Amanora
Amanora

Amura designs an award winning website for Amanora that helped it to garner good traffic and higher enquiries.

ABOUT THE CLIENT

Amanora Park Town is a completed mega township based in Pune. It is a unique, exclusive township incorporating the latest technologies and also first-of-its-kind services for its customers. Amanora also prides itself in being a part of the ‘digital living’ experience.

Challenges

Amanora wanted to communicate the grandeur and the beauty of their project to its customers. It also wanted to live up to its name of being ‘the first digital township in India’ by being present on all mediums.

Its older website did not fulfil all their requirements. Since, the usage of tablets and other handheld devices was increasing, Amanora wanted to make a website that is also I-pad compatible.

EXECUTION

After brain-storming with Amanora, Amura decided to re-design the web site entirely. A new design for i-pad and handheld devices which was adapted to desktop version. A grid layout for easy navigation was chosen to make the usability easy.

Instead of using rendered images, actual photographs were put to give a more realistic feel to site visitors. Visitors believed in ‘what is said and what is seen’.

This helped to generate trust and confidence that translated into higher engagement. A click to call button and live chat option was also added for immediate feedback thus improving conversion ratios.

Results
  • ET Now Most Admired Real Estate website of the Year 2013.
  • Higher page views.
  • Single design – Multi use site.