Indians on an average spend approximately three hours per day on their mobile phones. Over 77 million Indians use Facebook every day. In this digital age, it cannot be stressed enough how vital it is for advertisers to maximise the potential of social media as advertising platforms to better their reach and conversions. Even in the social media spectrum, Facebook is the best platform to leverage - people return to Facebook's News Feed on an average 14 times a day. Hence, we have drafted a list of popular Facebook ad formats every digital advertiser should know about.