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Blogs by Author : karthik janakiram

Even the oldest brands in the world will concur that digital is a reality that needs to be embraced.  In fact, if one observes the trends in the last few years, the signs are clear – digital marketing is the future.  With more intuitive technology being launched everyday and consumer behaviour and demands changing drastically, brands will now need to give digital the biggest piece of the pie in the marketing mix.